I took some time to write up an SEO site checklist for my friend Adnan over at CarThrottle.com. I figured I would post it here for the rest of the readers. I didn’t go into detail about each step, so feel free to ask any questions in the comments below. These are the basic steps every web developer should go through once a website is launched, and should never be overlooked or skipped.
Site Profiling 1 Hour
Create website profile and cull data such as backlinks, pagerank, site strengths/weaknesses, broken links, analytics breakdown, industry or product information, and competitor analysis.
Keyword Analysis 2 Hours
Research and create a full list of relevant keywords and long tail phrases to use for keyword content, PPC campaigns, Google Trends, and meta data rewriting
Rewrite Meta Data 2 Hours
Using keyword analysis create page specific dynamic page titles, description, keywords and other page meta data.
Fix HTML Tags 3 Hours
Add HTML tags to pages. Key tags include alt, title, abbreviation, link, heading, paragraph, and (no)follow.
Optimize Page Content 3 Hours
Add keyword density to page content (under 3%), create fresh content section, rich product descriptions, reduce text in images, check for duplicate content, and optimize intra-site linking.
Robot Profiling 2 Hours
Run Lynx robot browser test, create and submit XML sitemap, robots.txt, rewrite page URL’s, 301 redirects, custom 404 errors, specify canonical URL, and setup Google Web Master.
Basic Directory Submission 2 Hours
Add website listing to general directory list, specifically DMOZ, as well as research and submit to niche industry directories.
Estimated Total: 12-15 Hours
Also if you have a WordPress blog there’s a lot you can do that is specifically for the publishing platform, and I’ll post more details about that later.
If anyone is interested in SEO work for their own website please contact me, and I can create a proposal along with a cost estimate.
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great seo checklist. SEO is a test of patience.
I missed the favorite song question at the end there. ,